Digital signage is a powerful way of getting your message across to consumers. Whether you are selling a service or a product, digital signage provides the advantages of DVD quality video, high-quality colour still images and sound to captivate your audience.

The problem with digital signage today is that it is too expensive, too difficult. This is in short the problems that adopters of digital signage face. While big departmental stores, corporations and airports have the resources to make effective use of this technology, smaller retail and service sectors have yet been able to benefit from the power of digital signage

Sony offers a range of solutions, from straightforward to multifaceted; to fit your digital signage needs that will make it easy and affordable for small businesses to promote their goods and services with the dynamism of video and still images.

1. Simple Signage
   
   If you have one location needing a simple set up with just one or a few monitors and digital players, then Sony's simple signage solutions are for you. These easy-to-use systems work ideally with messaging content that is straightforward and doesn't need frequent updates. No content creation or production experience is required for these economical, out-of-the-box solutions.We have the hardware and software to meet your simple signage needs.
   
   
2. Client Managed
   
   Client Managed solutions are ideal for customers who have multiple locations that need a large number of screens and players, possibly with varied content. These systems are suitable for more complex content that require frequent updates. The Client Managed solutions give you the option to create and manage the content on your own.
   
   
3. Fully Managed
   
   If you have a large number of locations or complex distribution requirements and don't have the resources to support it, you can rely on Sony's industry experts for everything from content creation and management to distribution and network monitoring. These advanced digital signage systems combined with our professional staff capabilities will allow you to deliver more complex messaging and tailor your messaging as needed.
   
   
4. Custom Video Walls
   
   If you want to use digital signage to make a spectacular impression that will reinforce your brand and make the messaging uniquely your own, then Sony's Custom Video Wall solution is the way to go. The design you imagine can be implemented as a wall of screens that is customized in size and shape to reflect your brand and is programmed with specialized content that is created to work within the space. This customized system is available on either a Client Managed or a Fully Managed basis, depending on your resources.
   
   Digital Signage Applications & Services
   
   From content creation to installation and technical support; from touch screen to menu boards, Sony provides a range of services and applications to support the design, implementation and management of digital signage systems.

Digital Signage Applications

Sony's designers will work with you to implement a range of customized applications that will demand attention, enhance the value of your network, and increase revenues. From digital menu boards to interactive touch screens, discover the many unique ways in which digital signage can be used to engage your audience. Below are some examples of applications that can be included in your signage system design:

Digital Signage Services

From the creation and management of eye-catching content to behind the scenes technical support and everything in between, Sony's team of designers, project managers and service engineers are here every step of the way to help you create messaging that moves.

 Content creation
Let Sony awaken your company's creative side. Our experienced motion graphic artists specialize in creating fresh and relevant digital signage content that will engage your audience while keeping within your budget. At Sony we begin by working with you to develop a comprehensive content plan to get a clear understanding of your objectives, as well as the demographics and buying patterns of your customers, the physical environment of your stores and the frequency of message updates. We also take into account your other marketing programs to ensure a single coordinated effort. Whether you want to strengthen your brand, increase product awareness or enhance your customer's experience, you can rely on Sony's award winning content creation team to deliver the results you want.
Content Distribution
No matter the number of sites or complexity of your network, you can rely on Sony to get your content to the right place at the right time. Content distribution can be customized based on your network bandwidth availability and QoS requirements. To secure the maximum level of reliability, we utilize forward correction to maintain industry-leading benchmarks for a complete, efficient and punctual delivery to your remote locations. And don't worry; we apply strong security standards to protect your content through the entire process. We can distribute your content over virtually any type of network, including DSL, 3G/4G, WAN, satellite or a hybrid network.

Content Management
Let someone else manage your content and give yourself more time to focus on your core competencies. At Sony we offer end-to-end content management services that give you the precision and flexibility you require. We can manage and distribute content based on location, zone, screen placement, brand, customer demographics or any other characteristic. We also offer a web-based application that streamlines the content workflow process and serves as an online content repository.

Network Monitoring
Keeping your digital signage network up and running is no small task. At Sony, our support engineers monitor your network connectivity, site equipment and content playback at each location to verify that everything is operating correctly. We often identify problems before you even know they exist and can diagnose and resolve them remotely from our Network Operations Center (NOC). From the NOC we examine your network to create reports that illustrate what content played on a particular player and display at any location, at any time. We also identify, track, and trend potential problem areas, cause and effect relationships, and recommend resolutions that can benefit your company. Our online "self service" access allows you to report incidents, communicate with agents, monitor statuses and run reports.

Technical Support
To ensure maximum uptime, we provide 24x7 technical support from our Network Operations Center (NOC). Our technical support staff and engineers have the expertise and tools to resolve the majority of issues over the phone. Armed with remote diagnostic tools and detailed as-built diagrams, our technicians are able to identify and resolve issues quickly. If the issue cannot be resolved over the phone, we can deploy one of our field service technicians to remedy the problem on site.

Installation
Millions of intricate details are associated with designing and implementing digital signage; we are here to make the process as easy as possible. Our project management team will work with you to establish timelines, requirements and project deliverables. We also coordinate the installation process with our nationwide team of technicians to provide a smooth and hassle-free transition. Whether your solution is simple or complex, your installation process will follow a strategic plan of action to enable a successful project rollout.
Custom Application Design
Have an innovative idea to reach your customers? At Sony, our experienced creative and engineering professionals can help you think outside the box and design a unique solution just for you. We have a long history of developing customized solutions that impact customers and drive brand value. With a wide range of technologies and the creativity to match, we can bring a unique perspective to your digital signage solution and develop additional applications to meet specific needs for any customer.